Experiencing the reveal of an all-new Forza game at
E3 is quite different to following the action online from the comforts of your
home. In fact, to be at the world debut of Forza Motorsport 7 at E3 2017 last
year, which was revealed alongside Microsoft’s Xbox One X
console, felt surreal. Being the flagship showcase experience for the new
system meant last year’s Forza reveal was even more special than usual – and it
was full of unique coverage opportunities and unforgettable experiences.
With a new Forza game on the horizon for E3 2018,
now feels like the perfect time to cast our minds back to Forza Motorsport 7’s
reveal last year and take you behind-the-scenes on what it’s like to experience
the world debut of a brand-new Forza title in-person. This is the Forza
Motorsport E3 experience – and it’s something every Forza fan should have the
opportunity to do for themselves.
Let’s begin by discussing the weeks leading up to
E3 2017. The specs of Project Scorpio, the codename for Microsoft’s new Xbox
One X console had been revealed in an exclusive story by Digital
Foundry. Our first ever glimpse of the ForzaTech engine running on the system
was also teased to us in a native 4K screenshot captured directly from the console.
This was our first ever look at Forza Motorsport on the Xbox One X, and it was
a stunning image.
In the lead up to June, I had been invited by
Microsoft and Turn 10 Studios to attend E3 2017. I received invites to their
Media Briefing at the Galen Center, their showcase event the following day,
their behind-closed-doors demos at the Los Angeles Convention Center to check
out all the upcoming first-party exclusives, and of course, to see the world
debut of Forza Motorsport 7, or ‘Apollo’ as we referred to it back then. Apollo
was the codename used for the upcoming racing game, and it was the reason I was
hosted at E3 2017 last year by Xbox UK and Forza Motorsport.
Knowing that I would be at E3 2017 in Los Angeles –
hosted there by Microsoft and Xbox for the world debut of their all-new Forza
Motorsport racing experience codenamed ‘Apollo,’ and the reveal of the new Xbox
One X console, felt unreal. The excitement started to build up more and more as
the weeks went by, and soon enough, the long trip to Los Angeles was upon me.
It’s an 11-hour flight to get there, but every bit of travel was worth it.
After a weekend in Hollywood for the EA Play event,
the first thing on my agenda in Downtown, Los Angeles was the Xbox E3 2017
Media Briefing. This is where Microsoft would finally reveal the name, price
and design of its Xbox One X console – and debut its flagship gaming experience
for the system, Forza Motorsport 7.
The world was just moments away from learning about Project Scorpio and Apollo, but ahead of the briefing, there were a couple of unfortunate leaks, including one for Forza Motorsport 7 that saw screencaps from the trailer shared online, as well as two for Project Scorpio. The Game Awards host and producer Geoff Keighley shared the $500 price tag for the console on Twitter, whilst its design also surfaced online ahead of the briefing.
Regardless, I was still excited for what was to
come – even more so now that we had a better idea of what to expect. Registration
for the Media Briefing was done online ahead of my trip, so all I needed to
collect was my lanyard, be given my seat allocation, and then head inside the
Galen Center. The lanyard featured a chip based on the renders we had already
seen of Project Scorpio, whilst after a short wait in the queue, we could
finally head inside. We were sat for about 20 minutes or so before the keynote
begun. This was to ensure everyone was inside, seated and ready ahead of the big show.
I’ve been watching the Xbox E3 Media Briefings since
2009. In fact, I was 12 years old when I watched an Xbox E3 conference live
from home for the first time. I loved everything about it – from seeing the
world premieres of the latest and greatest games to discovering the latest
features coming to Xbox 360 and Xbox Live, as well as experiencing the world
reveal of Microsoft’s motion-sensor device ‘Project Natal’ – later to be known
as Kinect. Now, for the first time, I was going to be watching an Xbox E3
The conference started as the lights dimmed with
the world premiere trailer of the Xbox One X – officially showcasing the design
of the system for the first time. It wasn’t until Phil Spencer, Head of Xbox
appeared on stage to formally announce the name of the console under the
fitting mantra, ‘There’s No Power Greater Than X.’ After a quick rundown of the
specs and features of the Xbox One X from engineering lead Kareem Choudhry, we
had our first glimpse of a game running on the console – and yes, it would
indeed be Apollo, or as we could now finally call it, Forza Motorsport 7.
The trailer opened with a desert-like environment
and what felt like unusual music at first. There were camels, a blazing hot
sunshine, and a glimpse of a city. This was Dubai, but at first, you wouldn’t
think it was a Forza game. It looked fantastic. The trailer then went on to
show a driver walking towards the Porsche 919 Hybrid race car, and suddenly, it
became clear that was indeed the next all-new Forza title – built and tailored
specifically for the Xbox One X console.
Once the trailer had concluded, which confirmed the
return of fan-favourite track Mugello to Forza Motorsport 7, the Creative
Director of the Forza franchise Dan Greenawalt was welcomed onto the stage.
There was something a little missing from this Forza reveal that would
typically accompany all the others before the reveal of the game – and that was
the cover car.
“In the automotive world, supercars are debuted at
international autoshows. Frankfurt. Paris. Detroit,” Greenawalt said, as he
walked onto the stage. “But through your passion for racing on Xbox and PC,
Forza has become the premier partner to the automotive industry. So today, for
the first time in history, a flagship supercar is making its world debut – here
at E3, in front of you.”
Earlier in the year, Microsoft had announced a six-year,
multi-project partnership with Porsche. The automaker’s supercars would
finally make their debut in Forza Motorsport 7 from launch without being forced
upon as standalone paid downloadable content. However, the real spectacle
moment came as Greenawalt unveiled Porsche’s latest beastly supercar – the 2018
911 GT2 RS, the most powerful road-going 911 in the world. Fitting as the Xbox
One X is the most powerful console in the world, too.
The reveal of the 2018 Porsche 911 GT2 RS on
Microsoft’s E3 stage was a first. Never had a car been debuted at a gaming
tradeshow before but Turn 10’s convergence of gaming and car passion was
finally showing as the games industry and automotive industry had joined forces
for this one-of-a-kind reveal. It was a pure spectacle – and the excitement
felt inside of me as the car was unveiled to the world was immense. This was
the first time anything like this had happened – and I was there to experience
it in-person. Microsoft has had their cover cars on their E3 stage before –
from the Audi R8 to the McLaren P1 and Ford GT. But this was the first time
that they were announcing the car on behalf of the manufacturer, and it was a
truly epic moment.
However, the excitement didn’t stop there. Professional
drivers Shannon McIntosh and Verena Mei are two presenters for Microsoft’s
Forza Racing Championship esports series, and both were invited on-stage for
the live gameplay debut of Forza Motorsport 7. This was the first time the
public were about to be shown actual gameplay footage of Turn 10’s latest
highly-anticipated racing game, running in native 4K at 60fps on the Xbox One
X. The guided demo featured the game’s Dubai track, the latest “jewel crown” of
the Forza franchise, where Shannon McIntosh would be taking the 2018 Porsche
911 GT2 RS for a test drive alongside other exotic supercars featured in Forza
Motorsport 7 through one of the greatest driving roads in the world – the
Hafeet Mountain Pass.
Meanwhile, Verena would be driving a Nissan GT-R
Super GT race car on the Nurburgring GP circuit alongside other modern-day race
machines. This is the moment dynamic weather was revealed for Forza Motorsport
7, as ominous skies rolled in before a thunderstorm with heavy rain and
lightning dispensed across the Ring. Experiencing it at the Galen Center in Los
Angeles literally sent shivers down my spine as the thunder clapped and the
bursts of lighting had everyone’s full attention. Car parts where also rattling
and vibrating to the world around them, whilst the end of the demo saw the grey
skies drowned out by a beautiful sunset as the rain had passed and evening
approached on the Ring – covered in puddles that grew and expanded throughout
the rainstorm. It was a pure visual spectacle to say the least as Forza didn’t have
anything like it before.
Greenawalt concluded the presentation by revealing
that Forza Motorsport 7 would ship with over 700 Forzavista cars from more than
80 manufacturers – all fully explorable and drivable with working cockpits and
damage, including the largest line-up of
Ferraris, Lamborghinis, and Porsches in any racing game. It’s the biggest
line-up of cars to have ever been featured in a Forza title and the same can be
said for the track roster, too. It’s an enormous amount of content – and it’s also
the most visually-pleasing Forza game to-date. It’d ship on Xbox One and
Windows 10 PC on October 3rd, 2017 and would be ready to take full advantage of
the horsepower inside the Xbox One X on November 7th.
The two race events that were showcased would also
be playable on the E3 showfloor for both media attendees and the public. This
was the first time the convention allowed members of the public inside – so
more people would be getting their hands on with the latest Forza title at E3
than ever before. However, this was only the reveal of Forza Motorsport 7.
There was still plenty to come over the days ahead, including a scheduled
behind-closed-doors demo of the game and of course, my own hands-on experience
with it. As well as that, I also had plenty of questions for the development
team – who’d I’d be meeting both after the briefing and in the days ahead.
The Xbox E3 conference continued with a variety of
trailers and announcements, including the $499 price reveal of the Xbox One X,
as well as reveals for Crackdown 3, Sea of Thieves, State of Decay 2, and Ori
and the Will of the Wisps. However, as the briefing concluded, and attendees
begun to leave the Galen Center, the 2018 Porsche 911 GT2 RS was brought back
onto the stage. For some, this was the opportunity to grab interviews and
record videos, but for me, it was time to get up, close and personal with the
Porsche’s latest flagship supercar.
To no one’s surprise, the 911 GT2 RS was well
protected by security. Microsoft were planning to do a photo shoot with Xbox
and Porsche executives, as well as Forza developers around the car, including
Phil Spencer of Microsoft, as well as Alan Hartman, Dan Greenawalt and Chris
Tector of Turn 10 Studios.
Before all this, however, I had the chance to look
at the car up closely, take some photos, and the enjoy the sheer beauty and
technical prowess of Porsche’s latest supercar. It was a moment not to be
missed for any Forza or car enthusiast. It was a real privilege to be this
close to the Porsche 911 GT2 RS – the cover car of Forza Motorsport 7, only an
hour after its world reveal.
After I had snapped a few photos of the car, I ran
into Dan Greenawalt and the team at Turn 10 Studios – congratulating them on
the announcement of Forza Motorsport 7, sharing my first thoughts and overall excitement
about the game, and of course, discussing all things Forza and E3-related. Ralph
Fulton of Playground Games was also in-attendance, and whilst he wasn’t
on-stage, it was announced by Phil Spencer that Forza Horizon 3 would be receiving
enhancements for the Xbox One X – and what an excellent
upgrade that was when it shipped in January of this year, with a native 4K
resolution output and improved texture quality across the board. It’s an unmissable
release if you’re a Forza Horizon 3 fan.
Catching up with the team from Turn 10 and
Playground to congratulate them on their announcements and talk about
everything Forza-related was a great way to conclude my Xbox E3 2017 briefing
experience, but there was still plenty of buzz online. The Verge had posted an
exclusive Forza Motorsport 7 feature story that detailed some of the
headlining new aspects in the game, including the addition of Driver Gear
outfits and the reworked audio system. There was also the official
press release and the first screenshots taken from the game revealed as
coverage and content begun to pour out onto the internet. Excitement was immense
to say the least, but fans were eager to learn and see more on Forza Motorsport
7, as was I.
The next morning was yet another highlight of the
trip – the Xbox Media Showcase event, where I would get hands-on with all the
latest Xbox One and Windows 10 PC exclusives, including Forza Motorsport 7. After
hearing so much about ‘Apollo,’ it was almost time for me for finally get my
hands on with it and I couldn’t have been more excited. Not only was I looking
forward to driving the Porsche 911 GT2 RS on the all-new Dubai circuit in 4K
HDR at 60fps, but I was curious to see what other changes would be found in the
demo, such as the handling and physics and the HUD elements.
The Xbox Media Showcase event was held at the Galen
Center – the same venue where the Xbox E3 Media Briefing had been hosted the
day before. There were several hands-on stations for Forza Motorsport 7, which was
running on the Project Scorpio Development Kit. These are the large white XDK
boxes featuring the screen on-front with even beefier specs than the actual
Xbox One X retail console – the same ones used at the recent Forza Racing Championship Pre-Season Invitational in Seattle. These were tailored to represent the
native 4K experience delivered by the power and performance of Xbox One X – and
the Forza Motorsport 7 demo was a real showcase of this.
Each station also had a capture device to record
Forza Motorsport 7 in its full 4K quality, so each media outlet, journalist and
influencer in attendance could share exclusive gameplay onto YouTube or other
video platforms. The first moment I got hands-on with Forza Motorsport 7, I was
blown away by the realism of the Dubai track. The location was created using a
new development technique called photogrammetry, which involves taking photos
of an environment in real life before mapping it out to pure accuracy during
development. This was backed by the game’s use of 4K textures and assets, as
well as excellent lighting effects delivered through High Dynamic Range (HDR).
Besides the impressive visuals, the rest felt
familiar. It was Forza Motorsport, but this time in 4K with a new track
environment and its just-revealed cover car, accompanied by the sheer beauty of
the game and its new motorsport-inspired soundtrack. The improved audio effects
were also to be heard, whilst a selection of Driver Gear outfits was available
to choose from for each two-lap race available in the demo. Whilst I spent a
lot of time enjoying the new 911 GT2 RS on Dubai, I also spent as much time
checking out the other two race events in the E3 Demo. The first of these
included the Mercedes-Benz Tankpool Racing Truck on returning fan-favourite
Mugello, as well as the Nissan GT-R Super GT race machine on the thunderous and
rainy Nurburgring to showcase the game’s all-new dynamic weather features.
It was a pleasure to finally drive on the
newly-recaptured Mugello in Forza Motorsport 7, and the decision to put a total
of 24 Mercedes-Benz Tankpool Racing Trucks into one race – each with different
liveries applied, is one that pleasantly surprised me. It’s nice that Turn 10
took the opportunity to show that the inclusion of this truck isn’t just
because driving it around tracks is fun, but that it can also be used for
serious racing events. Truck racing is indeed part of motorsport and the Forza
Motorsport 7 E3 demo did a good job of highlighting this. However, the most
memorable of the trio of race events in the demo is the Nissan GT-R Super GT race
car on Nurburgring. This one wasn’t only thrilling and immersive, but it was
one of the most unique races I had played in Forza Motorsport to that date.
Weather conditions in past Forza Motorsport games
had always been static – be it daytime, during the rain or at night. Forza
Motorsport 7 introduced dynamic skies and weather conditions and the
Nurburgring event saw the two-lap race commence with dark, ominous clouds that
suggested a storm was brewing. Soon after, the rain began to pour as the
clatter of thunder rattled into my eardrums. All while I was soaking in the
visual spectacle that was happening throughout all of this. This demo race
highlighted the new technical innovations and feature implementations better
than any other race event in Forza Motorsport 7’s E3 Demo, and it was by far
the most memorable of the bunch. If you’d like to check out these events for
yourself, you can do so in the free Forza Motorsport 7 Demo available on the Microsoft
Store for both Xbox One and Windows 10 PC.
In addition to the hands-on stations, which allowed
attendees to enjoy Forza Motorsport 7 with a controller, I also had the chance
to check out the game on a motion wheel-rig setup. This expensive piece of
equipment demoed the Windows 10 PC version Forza Motorsport 7 and featured the
very same race events as the E3 Demo. The hydraulics of this motion rig were
immense – and you literally feel like you’re being swung around the car, it’s
awesome. I enjoyed the Dubai event, but it was challenging. Yes, there were
plenty of crashes and I may not have finished high-up the grid, but at least I
got to experience how incredible this motion simulator rig is when it’s
in-action. If I had one of these at home, then I’d probably switch to the wheel
for most of my Forza Motorsport 7 sessions.
There was also a special Xbox One X demo experience
at the showcase event where attendees received a detailed technical walkthrough
of the new console. This included a Gears of War 4 demo showcase to highlight
Dolby Atmos surround sound – which is extremely impressive technology I should say.
Naturally, we also had a look at the sheer beauty of Forza Motorsport 7 on the
console hooked up to a large 4K HDR display, featuring insight from the Studio
Software Architect of Turn 10 Studios and the mastermind behind the technically-brilliant
ForzaTech engine powering the game, Chris Tector. Outside of the demo
experience, we could also get Xbox One X pins with our names or Gamertags
engraved onto them – a nice souvenir to bring home!
I also caught up once again with Dan Greenawalt at
the Xbox Media Showcase and we spoke about various aspects of Forza Motorsport
7. I found out about the return of Maple Valley and Suzuka to the game – two
other fan-favourite tracks that last appeared in Forza Motorsport 4. He also
confirmed the return of Volkswagen to the franchise after their absence from
Forza Horizon 3. However, there was a fun moment I’ll never forget when I was
queuing to have another hands-on session with the Forza Motorsport 7 E3 Demo,
in which he came up to me and said, “So, I hear this Forza game is pretty good.”
And, it was. The demo looked amazing and played
even better – and the good news for fans kept coming. Whether it was returning tracks
like Mugello and Suzuka or features like the Auction House, Forzathon and the
new championship-inspired career mode, there were plenty of reveals to keep
players eager for Forza Motorsport 7. I enjoyed my general chitchat with Dan,
and it was great to share my thoughts on the demo and game after playing it.
We’d be talking again at the Los Angeles Convention Center once E3 properly
began, which is when I’d also have the chance to experience the eagerly-awaited
behind-closed-doors demo of Forza Motorsport 7.
The Los Angeles Convention Center and its
surrounding area is almost like heaven for gamers. Posters and banners
featuring the latest game artwork adorns the location, including the famous
Call of Duty banner that highlights the relevant game of that year. For 2017,
this was of course Call of Duty: WWII. I’ve seen the Call of Duty posters on
the Los Angeles Convention Center in photos shared online every year, but this
was the first time I had got to see it in person, and ultimately, it felt
surreal. It’s such an iconic part of E3 and I got to see it for myself at long
last. Anyways, we weren’t here for Call of Duty, we were here to see even more
on Forza Motorsport 7.
One of the first things I noticed inside the South
Hall of the convention center was an outer shell model of the Porsche 919
Hybrid Le Mans race car – the same one found in the Forza Motorsport 7 reveal
trailer. It was there to not only celebrate one of the most prestigious events
in motorsport later that weekend – the 24 Hours of Le Mans, but also the Forza
Racing Championship Season 3: The Porsche Cup finals being hosted trackside on
the same weekend. In fact, esports was being recognized as an official category
for that weekend’s racing event and the winners of The Porsche Cup finals would
be standing on the same podium used by the actual race champions.
This would become a celebration for the entire
Forza community, but for those of us in Los Angeles at E3 who couldn’t make it
to the finals, it was great to see it recognized at the convention center.
There was also a small podium where you could have your photo taken holding a
trophy, which I unfortunately didn’t get a chance to do. It was extremely cool
nonetheless though, and it was a great presence for the Forza Racing
Championship that all E3 attendees were sure to have come by at some stage
during their time at the convention.
There was a lot of buzz and chit-chatter about
Forza esports from Turn 10 at E3 2017. Not only did we have presenters from the
Forza Racing Championship showcase the live debut gameplay of Forza Motorsport
7, but the topic was brought up numerous times from the developers. There was
clearly a lot of passion and dedication for this from Turn 10, and the team
were extremely proud of the fact that Forza Motorsport 6 players would be
standing atop the podium at the 24 Hours of Le Mans.
The E3 Demo for Forza Motorsport 7 called it “The
Ultimate Esport,” one that would be both accessible and competitive, and sure
enough, this was reiterated multiple times by Turn 10 Studios at E3 2017. As a
fan of the Forza Racing Championship and the competitive community, this
undeniably left a smile on my face. Turn 10 Studios were committed to not only
making Forza Motorsport 7 a great competitive esports game to play, but also an
immersive spectator sport as well.
At the behind-closed-doors
demo for Forza Motorsport 7, which took place at a private area behind the
Xbox booth – exclusive to media attendees with appointments, I was given an
even deeper look at Forza Motorsport 7. It was a walkthrough of a
work-in-progress full version of the game, and we were guided through this demo
by the game’s Creative Director, Bill Giese.
We were shown the main menu of the
game and everything it featured, including a deep look at the Forza Driver’s
Cup career mode. From its overall structure to the various championship
divisions and showcase events, which award rare cars that can’t be found
anywhere else. The inclusion of automotive personalities and stunt drivers like
Ken Block and Tanner Foust was also revealed for the first time. Giese walked us through a race event on the Dubai
circuit, which is set in the scorching hot sunshine. One of the biggest focuses
of Forza Motorsport 7 from Turn 10 was to ensure that every time a player
returned to the track – it felt different.
Be it the weather, clouds or
shadows, there’s a lot of things that can change each time you revisit a race
circuit. I remember him showing us a quick video of how the weather and sky
adjusts based on the time-of-day and current race conditions, and it looked incredible
as each scene made the track look completely different. It was special. He
explained how the cloud shadows move across the track, changing the perspective
of the race, whilst after a rainstorm, the sun is unleashed from behind the
clouds to result in a breathtaking finish across the line.
During the demo, he also noted three key areas that
were being focused on for the game; and these included the fact it was being
built to the best-looking Forza game to-date, a reimagining of the core
gameplay systems to return the series back to its roots of competitive racing,
and finally, with millions of players engaging with the Forza franchise every
month, Turn 10 wanted to unite them all with a broad range of community and
online features in Forza Motorsport 7.
The behind-closed-doors demo also revealed various
other features and improvements in the game, including the ability to explore
your car trackside using Forzavista before the beginning of a race event,
whilst the new interactive loading screen was also showcased. This allows
players to change their car and Driver Gear suit, their assists and tune, and
go from race-to-race-to-race configuring the car, track and conditions on the
fly. It’s a vast change to previous titles.
Another heading feature shown to
media attendees was the ability to play music stored on OneDrive through the
speakers both trackside and in your virtual garage. Unfortunately, this feature
has yet to be added to Forza Motorsport 7, and it currently remains unknown as
to whether it’ll be added in the future or not.
The session concluded with a short Q&A segment,
which was my opportunity to ask various questions on Forza Motorsport 7,
including one about a highly-requested adjudication system, which has since been
confirmed to be added to the game in the future as ‘Forza Race
Regulations.’ Overall, the demo provided a lot of insight into the core
Forza Motorsport 7 experience and the vision the team at Turn 10 Studios had
for this game.
Writing the preview for this one resulted in one of my favourite articles to this date, and even after almost 12 months on,
I enjoy looking back on this story. It was an incredible experience no doubt,
and an article that provided a lot of insight into Forza Motorsport 7 for those
who couldn’t make it to E3 or see the behind-closed-doors demo that was exclusive
to media attendees.
As the end of the week approached – and the end of
E3 2017 for that matter, I had a variety of scheduled behind-closed-doors demos
for other titles, including Crackdown 3, State of Decay 2, and Sea of Thieves.
However, with Forza being the focus, it’s time to move ahead to something I was
really looking forward to – another conversation with the franchise’s Creative
Director, Dan Greenawalt, in the form of an interview about all things Forza
Motorsport 7. Despite all the information from the briefing and
behind-closed-doors demo, and even from the official online announcement and
the titbits I heard from the media showcase, there was still plenty to discuss.
From the Forza Driver’s Cup to new multiplayer and
online racing features, Greenawalt offered some excellent insight into the vision
and overall automotive package that is Forza Motorsport 7. It was my last major
appointment at E3 2017, but it was undeniably a fitting way to conclude the
show. There was lots of coverage to be prepared though, some of which I’d do in
Los Angeles before the long trek home, whilst the rest would be published sometime
This included a hands-on
impressions story for the E3 Demo, a preview based on the behind-closed-doors
demo, as well as plenty of breaking headlines
on Forza Motorsport 7 from the showfloor that I covered at the convention. It’s worth noting as well, that the convention center overall was packed. This was the first year E3 had been open to the public and
there was a lot of people there. Queues for various games were long, but that didn’t
stop me from having another go on the motion sim-rig setup for Forza Motorsport
7 on the E3 showfloor.
It was yet another race on Dubai, but this time, thankfully
I managed to not crash so much, and I achieved some decent results too. Practise
always makes perfect when it comes to these things, so I was chuffed about my
gains already in Forza Motorsport 7 despite the title only being announced a
few days prior to the show.
Anyone who played Forza Motorsport 7 at E3 2017
also received a card with a unique code on the back. When redeemed, this
unlocks a special E3 ‘Road Trip’ Driver Gear outfit for your avatar in the full
game. It’s one of my favourite driver suits in Forza Motorsport 7 and it’s a
nice way of showcasing my attendance at last year’s E3 convention. I also received
a bunch of other goodies whilst I was there. This included a Forza Motorsport 7
Porsche t-shirt, rare Forza-branded socks, a Forza logo pin, and a unique,
numbered E3-adorned Xbox Design Lab controller.
That race on the motion sim-rig setup was also my
last time getting hands-on with the game at E3 2017, so it was a good
opportunity to soak in all the details on show in Forza Motorsport 7. However,
I did get some time with the game again at the Goodwood Festival
of Speed later that month, as well as at Gamescom
and the Xbox One X Showcase Event in
London ahead of its release. E3 2017 was only the start of a busy, packed Summer
full of reveals and events leading up to the launch of Forza Motorsport 7 and
the Xbox One X console.
Overall, the experience of attending E3 2017 is one
I’ll simply never forget. It has always been a dream of mine to attend the
biggest convention in gaming ever since I begun watching E3 briefings in 2009.
The Xbox E3 Media Briefing and the debut of the Xbox One X console with Forza
Motorsport 7 were undeniably the highlights for me. To see a car revealed on
Microsoft’s Xbox E3 stage alongside the hotly-anticipated new Forza game that the
community had been speculating on for months, as you can probably tell – it was
just an incredible feeling.
To cover all the breaking headlines and news announcements
on Forza Motorsport 7 from the showfloor also felt immense. Internet in Los Angeles
isn’t the best at all, especially if you’re relying on free Wi-Fi. Thankfully,
the Xbox Media Lounge at E3 had a decent connection speed which meant I could
write up the latest details on Forza Motorsport 7 as I learned more about the
game. It was a fun experience all-around and I’m immensely proud of the
coverage that it resulted in.
The whole experience felt surreal. There was a lot of
excitement and it felt like it happened in a blur almost. It’s a crazy
wonderful treat for a diehard Forza fan such as myself, and with Forza
Motorsport 7 being the flagship showcase title and exclusive game of the
all-new Xbox One X console, E3 2017 was a special one to make my first E3. This
was the Forza Motorsport 7 E3 2017 experience, and it’s been fun to reflect on
those events that took place almost a year ago. The buzz, hype and excitement fused
with the overall anticipation of Forza Motorsport 7 resulted in an unmissable,
We’re now officially less than two weeks away until
E3 2018 Briefing – live on Sunday, June 10th at 1pm PDT (4pm EDT, 9pm BST).
It’ll be broadcasted from its new home at the Microsoft
Theater in Los Angeles, which means the company’s E3 2017 briefing was also
the last one hosted at the Galen Center for the foreseeable future, which makes
it an even bigger honour to have experienced the Xbox E3 keynote in-person last
This year’s E3 will mark one year since the debut of
Forza Motorsport 7, but it does mean that per tradition, we should most likely be
all-new Forza game in 2018 with an expected return to the Horizon Festival.
Unfortunately, I don’t think I’ll be making it out to E3 this year in-person
due to expensive travel and accommodation costs, however, I will be covering
everything related to the upcoming Forza title here on FullThrottle Media, so
be sure to check back from June 10th onwards for all the details you need to
know and my first impressions.
Alan is the co-founder and co-owner of FullThrottle Media. As someone who enjoys spending all his free time playing video games, he delivers the latest in news stories, reviews, and feature articles to the website, as well as videos on his YouTube channel and livestreams over on Mixer.