Forza Horizon 4

Forza Horizon 4 is the Fastest-Selling Entry in the Series Yet

Article By 
Alan Walsh
October 8, 2018
Forza Horizon 4

Forza Horizon 4 is the Fastest-Selling Entry in the Series Yet

Article By 
Alan Walsh
October 8, 2018

Forza Horizon 4 is the fastest-selling entry in the acclaimed open-world racing series to date, based on the latest physical sales data roundup from the UK retail charts. GamesIndustry.biz reports that Forza Horizon 4 was only “narrowly-behind” Assassin’s Creed Odyssey in week one sales, with sales just a fraction higher than Forza Horizon 3 at launch, which released on Xbox One and PC in 2016.

In addition to its launch on Xbox One and Windows 10, Forza Horizon 4 also saw the franchise make its debut on Microsoft’s highly-touted Xbox Game Pass subscription service. For £7.99 per month, members get unlimited access to Forza Horizon 4 and more than 100 other titles all playable on their Xbox One console for the duration of their subscription.

All in all, Forza Horizon 4 debuted at third on the UK charts, with Assassin’s Creed Odyssey and FIFA 19 leading the charge. It did successfully beat Spider-Man and Super Mario Party, which meant Forza Horizon 4 was the biggest-selling console exclusive title sold in the UK last week. In addition, Forza Motorsport 7 re-entered the UK chart at No. 12 this week, likely due to the new Xbox One X bundle that launched alongside Forza Horizon 4 last week, which includes digital copies of both titles.

“We're thrilled that Forza Horizon 4 has been so well received by gamers across the UK,” Xbox UK and Ireland director Harvey Eagle told GamesIndustry.biz. "Set in beautiful, historic Britain and made by British studio Playground Games, Forza Horizon 4 is the fastest-ever selling game of the Forza Horizon series in the UK according to the latest GfK data.”
“We're also seeing a huge uplift in Xbox Game Pass subscriptions and engagement,” he added. “These achievements are a testament to the craft and ambition of the latest release of the Forza franchise, the world's biggest racing IP.”

In terms of Xbox One physical software sales alone, Forza Horizon 4 was the second-best selling title on Microsoft’s console in the UK last week. FIFA 19 was on top, followed by Assassin’s Creed Odyssey in third, Project CARS 2 in fifth, Forza Motorsport 7 in seventh, and F1 2018 in thirteenth. Overall, last week was certainly a good one for racing game sales at retail. You can find the full UK Top 40 for the week ending on October 6th, 2018, as well as latest Xbox One software sales rounded up over on the official GfK Chart Track website.

Microsoft has yet to reveal official sales figures for Forza Horizon 4, but according to tracking website KudosPrime (via WCCFTech), the shared open-world racer has already hit 2 million players globally – whilst Forza Horizon 3 was only approaching one million players within the same time span when it first released. However, that wasn’t the case for too long, as in total, Forza Horizon 3 surpassed 10 million players globally.

Xbox Game Pass members likely make up a huge chunk of the player-base, but its success at UK retail this past week shows that many people still opted to buy the full physical version of Forza Horizon 4 instead of downloading it via the subscription service. With both sales counts and player numbers higher than Forza Horizon 3, that can only be good news for Microsoft and of course Playground Games, the developer behind the Forza Horizon racing series. Additionally, with the new ‘Project xCloud’ game-streaming platform from Microsoft, Forza Horizon 4 will have the potential to reach millions of new players as the service goes into public testing next year.

Forza Horizon 4 launched on October 2nd, 2018 to glowing reviews from critics and fans alike. It’s currently the highest-rated Xbox One exclusive on Metacritic with a score of 92. To celebrate its release, Microsoft invited Gymkhana star Ken Block to the Goodwood Estate to tear it up in his ‘Hoonicorn V2,’ and revealed that the eagerly-awaited Route Creator for Forza Horizon 4 will arrive on October 25th with the game’s first major post-launch content update

In the meantime, be sure to check out our Forza Horizon 4 Review, which says “Forza Horizon 4 is the culmination of several arcade racing experiences fused into the definitive automotive open-world package, ready to be explored, raced and shared.”

Alan Walsh

Alan is the co-founder and co-owner of FullThrottle Media. As someone who enjoys spending all his free time playing video games, he delivers the latest in news stories, reviews, and feature articles to the website, as well as videos on his YouTube channel and livestreams over on Mixer.