Microsoft’s General Manager of Xbox Games Marketing, Aaron Greenberg has revealed that he expects Forza Horizon 4 to become the company’s best-selling Forza game it has ever launched.
Speaking to GameRector in an interview from Gamescom 2018 this past week, Greenberg shared his hopes and anticipation for Forza Horizon 4 and how he expects it to please not only existing fans, but also introduce new ones into the series.
"Forza, the franchise, has every year broken previous-year records, so I expect Forza Horizon 4 to be the best-selling Forza we've probably ever launched, and not only delight existing fans but bring in a whole new set of fans we've never seen before," he said.
Greenberg also revealed that Microsoft is treating Forza Horizon 4 as not only a racing game, but also an open-world game – adding that Forza Horizon 3 became a mainstream title when it shipped in September 2016.
To date, Forza Horizon 3 has more than 9 million players globally – and it led the Forza franchise to exceeding $1 billion in sales revenue shortly after its release.
“In many ways, Forza Horizon 4 is like an open-world game first and a racing game second, and so that is a great opportunity for us,” Greenberg explained to GameRector. “What we saw with Forza Horizon 3 was that it became one of those, you know... the mainstream gamer buys three games in a year, and in Europe it may be FIFA, and then Battlefield or whatever their favourite shooter is, and then what's that third game? And Forza Horizon 3 became that third game and was that game that everybody bought.”
Greenberg went on to say that the innovation around Forza Horizon 4’s unique seasons integration will entice players to continue enjoying the game well after its release. Seasons change on a weekly basis in Forza Horizon 4, and new cars will also be introduced into the game every week instead of every month, as done in past titles.
Forza Horizon 4’s Car Pass, which is included in the Ultimate Edition, will feature a total of 42 cars – with 2 new cars added to the game on a weekly basis over a 21-week period. There will also be two post-launch expansions for the game, with one dropping in December with the other to follow in the first half of 2019. Turn 10 also has a Formula Drift Car Pack in the works for both Forza Horizon 4 and Forza Motorsport 7, which is included with digital pre-orders of the upcoming open-world racing game at no additional cost.
Finally, Greenberg added that the “detail and visual quality” of Forza Horizon 4 will be “unmatched” when it ships on October 2nd. It might sound like a bold, confident claim, but it’s worth keeping in-mind the triumph that was Forza Horizon 3’s Xbox One X upgrade – which we believe is currently the best showcase of a 4K TV and Microsoft’s latest console. Of course, that will likely change once Forza Horizon 4 ships, which introduces a 60FPS mode on Xbox One X for the first time in a Horizon title on console. The PC version of the game will also allow players to “push to the extreme beyond Ultra” with new visual options, providing they have a powerful PC to handle it.
For more on Xbox at Gamescom 2018, be sure to check out the full GameRector interview with Aaron Greenberg. It discusses Microsoft’s announcements from the European gaming expo in-detail, including all the PUBG news, as well as Xbox Game Pass, the $10 monthly subscription service from the company which will offer Forza Horizon 4 to download from launch. Overall, it’s a 20-minute interview with plenty of Xbox-related discussion from Europe’s biggest gaming event hosted in Cologne, Germany every year!
Forza Horizon 4 also had a few of its own announcements at Gamescom 2018, including the reveal of two brand-new Xbox One bundles featuring a copy of the game, as well as a deep dive into the shared open-world experience of Forza Horizon 4 and its competitive-inspired Team Adventure mode. Playground Games also revealed a new ‘Halo Showcase Experience’ that’s featured in the game at behind-closed-doors demos to the press, which will be shown publicly in September as part of the next Forza Monthly broadcast from the team at Turn 10 Studios.
Alan is the co-founder and co-owner of FullThrottle Media. As someone who enjoys spending all his free time playing video games, he delivers the latest in news stories, reviews, and feature articles to the website, as well as videos on his YouTube channel and livestreams over on Mixer.