Ford has debuted its all-new
Ranger Raptor this week at Gamescom, the first-ever vehicle to be
officially launched at the German gaming convention. In partnership with Microsoft,
Ford announced that its new off-road high-performance pick-up truck will make
its video game debut in Forza Horizon 4 later this year, the upcoming
open-world racing game set in beautiful,
Two Ranger Raptors can be found at Ford’s stand at Gamescom
this week, which also includes a 4D racing simulation built specifically for
this event, as well as eight Forza “gaming pods” offering head-to-head racing
on the show-floor for attendees.
The new euro-spec 2019 Ranger Raptor features a 10-speed auto
gearbox that’s paired with a two-litre EcoBlue diesel engine, outputting 210bhp
with 369lb-ft of torque thanks to a pair of turbochargers. With its bespoke
suspension and tyres, this off-road performance truck has been built to tackle
all kinds of conditions including grass, gravel, snow, mud, sand and rocks enabled
by its six terrain management system modes. There’s even a dedicated ‘Baja’
mode, which allows for high-speed off-road driving.
“There’s a genuine fun-factor about this unique vehicle, a
rally-style pick-up that will bring smiles to drivers and gamers across the
world,” said Roelant de Waard, Vice President of Marketing, Sales and Service
for Ford Europe. “It’s also a stunning addition to the virtual Ford garage that
already includes some of the most driven vehicles on Forza, and we know gamers
everywhere will enjoy all the on- and off-road thrills Ranger Raptor has to
The new 2019 Ford Ranger Raptor is the toughest version of
the best-selling pick-up truck in Europe, according to the American manufacturer.
Its heavy-duty suspension allows it to easily take on rough tracks whilst also
delivering a smooth experience in urban areas and on motorways.
Ford is using the marketing slogan #RaptorMania to represent
its takeover at Gamescom, which is hosted in Cologne, Germany every year –
attracting more than 355,000 visitors and 919 exhibitors.
“Since the Ford GT graced the cover of Forza Motorsport 6 in
2015, millions of gamers have driven Ford performance cars on Forza’s virtual
roads, experiencing these impressive cars at their limits in Forza’s
world-class simulation engine,” said Dan Greenawalt, Creative Director of the
Forza Racing Franchise at Turn 10 Studios. “Almost 700,000 unique Forza drivers
already added the F-150 Raptor to their virtual garage, and there’s little
doubt the Ranger Raptor will be just as coveted.”
In under a year since the game’s launch, Forza
Motorsport 7 players alone have collectively spent “almost three centuries
in Ford vehicles, driving further than around the sun and back while completing
more than 24 million virtual races,” according to a press release issued by
Ford this morning. There’s a total of 71 Ford vehicles available to collect,
race and customize in Forza Motorsport 7, the latest entry available today in
the award-winning racing franchise from Microsoft and Turn 10 Studios.
Gamescom attendees who visit the Ford stand in Hall 8 can
get behind the wheel of a special 4D racing simulator, which the automaker says
offers the “nearest-to-real experience imaginable for driving a performance
vehicle.” Throughout Gamescom, each day’s lap record-holder on the 4D simulator
will win an exclusive day with the M-Sport Ford World Rally Team in the UK.
Ford’s commitment to gaming, however, doesn’t end the there.
To compliment its announcements at Gamescom, the American manufacturer revealed
its intentions to work with the gaming community to engage in the design of
future Ford Performance cars. This initiative is dubbed the ‘Project P1 Design
Challenge,’ and it’s set to launch later this year.
“Baby boomers fell in love with sports cars and Gen X drove
the boom of SUVs,” says Amko Leenarts, European Design Director at Ford. “Millennials
are more environmentally aware and in need of connectivity. But Gen Z are tech
natives. They live their lives in the digital world and we have to be part of
that in a broad range of inspiring ways. The best route to achieve this is to
connect with them in an innovative manner, which is exactly what we intend to
do with the design challenge.”
At 2015’s Gamescom expo, Ford wrapped a Focus RS in a special Forza
livery designed by Stuart Baird of Forza team Pendulum Tuning to coincide with the
launch of Forza Motorsport 6. Other years also saw the manufacturer set a new Guinness
World Record for the “longest video marathon on a racing game” by driving the Ford
GT race car around Le Mans for 48 hours, as well as offering gamers the chance
to win a real-life Focus RS track-driving experience with tuition from Ford racer,
The new Ford Ranger Raptor made its track debut at the Goodwood
Festival of Speed earlier this year. Everyone will be able to experience
the off-road high-performance pick-up truck for themselves in Forza Horizon 4,
on October 2nd, 2018 for Xbox One and Windows 10 PC. It’ll also be
available on the Xbox Game
Pass monhtly subscription service from Microsoft on the same day.
If you’re eager to learn more about the 2019 Ranger Raptor,
built specifically for Europe, you can read all about the off-road high-performance
pick-up truck over on Ford’s
Alan is the co-founder and co-owner of FullThrottle Media. As someone who enjoys spending all his free time playing video games, he keeps the website updated with new and relevant content, including news stories, reviews and opinion pieces for the games he likes writing about the most. He also tweets too much, probably.