Grand Theft Auto V is the highest grossing entertainment product ever, surpassing the biggest Hollywood blockbusters, the highest charting songs, the most profitable television series, and the most successful books ever released. Naturally, this means GTA V has also surpassed every other game ever released in terms of revenue generated, which makes it the most profitable and successful entertainment product to this date.
The news comes from a new report from MarketWatch, which reveals that Grand Theft Auto V has brought in a whopping $6 billion for Rockstar Games and its parent company, Take-Two Interactive. GTA V has made more than any other single media title in history, and as we know, it continues to sell incredibly well. It’s unclear as to whether this figure also includes the recurring consumer spending element of GTA V – where players can purchase Shark Cards with real-life money to enjoy new vehicles, properties, and more in the game’s online component.
Since its September 2013 release more than four years ago, Grand Theft Auto V has sold-in over
90 million units to consumers. With GTA V bringing in $6 billion, this puts it far above the success of blockbuster films such as Star Wars and Gone with the Wind, which have both collected more than $3 billion at the box office. Even when accounting for the DVD, Blu-ray, and streaming sales – it would not put the biggest movie blockbusters anywhere near the territory of Grand Theft Auto V.
Grand Theft Auto V benefits from its continued longevity, bringing in hundreds of millions of dollars in revenue more than four years after its release. According to data from the NPD Group, it finished 2017 as the sixth best-selling video game in the United States. GTA V was also the third best-selling game in the UK and Europe last year, and it still manages to
top the charts more than four years after release.
Past entries in the Grand Theft Auto series don’t even come close to the success of Grand Theft Auto V – despite then all having done incredibly well. Grand Theft Auto IV has sold-in more than 25 million units globally, whilst GTA San Andreas has sold 27.5 million. Grand Theft Auto Vice City follows with 20 million, whilst GTA III has sold 17.5 million units.
Grand Theft Auto V’s closest competitors include Activision Blizzard’s Call of Duty: Modern Warfare 3 at 26.5 million sales and Call of Duty Black Ops at 24.2 million units sold. These fall short of Grand Theft Auto V’s impressive total unit count as the game appears on track to hit the 100-million-unit milestone before the end of 2018.
Sales of Grand Theft Auto V encompass its Xbox 360 and PS3 versions released in September 2013, the Xbox One and PlayStation 4 versions released in November 2014, and the PC version released in April 2015. Later this year, Rockstar Games will release Red Dead
Redemption II on Xbox One and PlayStation 4. After numerous delays, the eagerly-awaited upcoming open-world western sequel has a confirmed
release date of October 26th, 2018.
Whether it’ll experience the same success story as Grand Theft Auto V remains to be seen, but so far, the levels of excitement for this one has exceeded all levels of expectations. Red Dead Redemption II may also capitalize on the recent success of the Battle
Royale genre as part of its innovations in its online component, which is expected to be another thriving, living and constantly-updated experience like that of Grand
Theft Auto Online.
Alan is the co-founder and co-owner of FullThrottle Media. As someone who enjoys spending all his free time playing video games, he delivers the latest in news stories, reviews, and feature articles to the website, as well as videos on his YouTube channel and livestreams over on Mixer.