Microsoft Readies Its “Biggest E3 Showing Ever” For 2018 At The Microsoft Theater

Article By 
Alan Walsh
March 14, 2018

Microsoft Readies Its “Biggest E3 Showing Ever” For 2018 At The Microsoft Theater

Article By 
Alan Walsh
March 14, 2018

Microsoft has detailed its plans for E3 2018 and has promised it to feature the “biggest E3 showing ever” from Xbox. In fact, this year’s show will see things done a little differently as Xbox takes over the Microsoft Theater, a building located in the heart of L.A. Live and across the street from the Los Angeles Convention Center – where E3 takes place every year.

Microsoft is collaborating with the Entertainment Software Association, the organizers of E3, to make this a reality. The Microsoft Theater will be home to the company’s official E3 events, including the Xbox E3 2018 Media Briefing on Sunday, June 10th, 2018 at 1pm PST (4pm EST, 9pm BST). The conference would typically be held at the Galen Center, which will be unused for this year’s activities.

The Microsoft Theater will also host various Xbox FanFest activities, hands-on gameplay and demos for all E3 attendees, and more.

“Not only does the Microsoft Theater allow us to centralize our Xbox presence at E3, but it’s size enables us to include even more fans and partners in the Xbox E3 2018 Briefing than ever before,” said Mike Nichols, Corporate Vice President and Chief Marketing Officer at Xbox.”

Microsoft says it will also have “a meaningful presence” at the Los Angeles Convention Center with a new booth completely dedicated to Mixer, where fans can play, stream, and interact with games and catch up on the latest E3 news live throughout the entire week.

“These changes – expanding our presence, multiple venues, taking over the Microsoft Theater – give us the opportunity to bring together a variety of Xbox experiences into one primary location and, most importantly, let fans in on what we’re up to in 2018 and beyond in a fresh new way,” Nichols added.

It all begins with the Xbox E3 2018 Media Briefing, so mark your calendars for Sunday, June 10th, 2018 at 1pm PST (4pm EST, 9pm BST). Expect another update from Microsoft on their E3 2018 plans in April.

Overall, it’s quite similar to how EA has handled E3 over the past few years, which hosts its own event ahead of the E3 show in Hollywood that’s open free to fans. Like Microsoft’s Mixer booth, the EA Play venue at the Hollywood Palladium also has its own content creator cave where influencers can capture gameplay and livestream the hottest new titles from Electronic Arts. The publisher doesn’t have any presence at the Los Angeles Convention Center, however.

As for what fans can expect from this year’s E3 showing, there’s a lot of projects Microsoft has in the works that have yet to be announced. This year’s entry in the Forza Horizon series, the return of the Fable franchise, the next blockbuster entries in the Halo and Gears of War franchises, and much more. We’re likely to see glimpses of Microsoft’s future projects with more in-depth demos of the games coming this year, and you can expect us to cover all our favourites here on FullThrottle.

Alan Walsh

Alan is the co-founder and co-owner of FullThrottle Media. As someone who enjoys spending all his free time playing video games, he delivers the latest in news stories, reviews, and feature articles to the website, as well as videos on his YouTube channel and livestreams over on Mixer.