Microsoft Studios Rebrands as Xbox Game Studios

Article By 
Alan Walsh
February 7, 2019

Microsoft Studios Rebrands as Xbox Game Studios

Article By 
Alan Walsh
February 7, 2019

Microsoft has announced that it is changing the name of its portfolio of game development studios from Microsoft Studios to Xbox Game Studios. The news was shared by Matt Booty, Corporate Vice President of Xbox Game Studios, on the latest edition of Inside Xbox.

Xbox Game Studios is made up of 13 distinct game development teams that are responsible for Microsoft’s first-party efforts and bringing iconic Xbox franchises to life, including beloved fan-favourites like Age of Empires, Forza, Gears of War, Halo and Minecraft.

These studios include 343 Industries, The Coalition, Compulsion Games, The Initiative, inXile Entertainment, Mojang, Ninja Theory, Obsidian Entertainment, Playground Games, Rare, Turn 10 Studios, Undead Labs and Microsoft’s Global Publishing team.

“2019 is going to be a great year for Xbox gamers everywhere,” Booty wrote in a blog post shared onto the Xbox Wire. “Exclusive games including Crackdown 3, Gears 5 and Ori and the Will of the Wisps will be available to Xbox Game Pass members on the same day they launch worldwide. We’re also working to deliver big content updates for games like Sea of Thieves, Forza Horizon 4 and Minecraft that players are going to love.”
“We’re also excited to see how the seven new game development studios we added to our team last year maximize their creative potential as part of Xbox Game Studios,” he added. “As a gaming organization, we have never been in a better position to deliver a diverse line-up of exclusive games for Xbox fans now, and in the future.”

Microsoft has also updated its official website to hightlight its Xbox Game Studios rebrand and to showcase all 13 of its game development studios. At E3 2018, the company announced that it had acquired Compulsion Games, Ninja Theory, Playground Games and Undead Labs before later adding inXile Entertainment and Obsidian Entertainment to its portfolio of studios at its X018 event last November. Microsoft also announced the formation of The Initiative at E3, a brand-new development studio led by games industry veteran Darrell Gallagher in Santa Monica, California.

Whilst Crackdown 3, Gears 5 and Ori and the Will of the Wisps have all been slated for a 2019 release on Xbox One, Windows 10 PC and Xbox Game Pass, with Halo Infinite also due to launch sometime in the future, Microsoft is still expected to showcase an extensive roadmap for its upcoming Xbox Game Studios titles at this year’s E3 convention.

In terms of Forza, the development team at Turn 10 Studios revealed last year that its “not going off making Forza Motorsport 8,” but rather investing in the current experience we have today in Forza Motorsport 7. This commitment includes a slate of monthly updates that introduce new features, fixes and improvements, as well as new content experiences. Playground Games is also keeping Forza Horizon 4 fresh with its weekly seasonal changes and monthly content additions. For more details on the future of Microsoft's billion-dollar automotive racing game series, then be sure to read our in-depth feature story on everything to expect from the Forza franchise in 2019.

Alan Walsh

Alan is the co-founder and co-owner of FullThrottle Media. As someone who enjoys spending all his free time playing video games, he delivers the latest in news stories, reviews, and feature articles to the website, as well as videos on his YouTube channel and livestreams over on Mixer.